A market research team is assigned the task to identify the typical customer profile for each treadmill product offered by CardioGood Fitness. The market research team decides to investigate whether there are differences across the product lines concerning customer characteristics. The team decides to collect data on individuals who purchased a treadmill at a Fitness Concept at Queensbay Mall store during the prior three months. The data are stored in the FitnessConcept file. The team identifies the following customer variables to study: product purchased TM195, TM498, or TM798; gender; age in years; education in years; relationship status single or partnered; annual household income (RM); the average number of times the customer plans to use the treadmill each week; the average number of miles the customer expects to walk/run each week; and self-rated fitness on a 1-to-5 ordinal scale, where 1 is the poor shape, and 5 is excellent shape.

a. Question a has been posted separately.

b.       Write a report to be presented to the management of the Fitness Concept, detailing your findings.

 
 

1 Product Age Gender 2 TM195 18 Male 3 TM195 19 Male 4 TM195 19 Female 5 TM195 19 Male 6 TM195 20 Male 7 TM195 20 Female 8 TM195 21 Female 9 TM195 21 Male 10 TM195 21 Male 21 Female 22 Male 22 Female 22 Female 22 Female 23 Male 23 Male 23 Female 23 Male 23 Female 23 Female 23 Male 23 Male 24 Female 24 Female 24 Male 24 Male 24 Female 25 Female 25 Male 11 TM195 12 TM195 13 TM195 14 TM195 15 TM195 16 TM195 17 TM195 18 TM195 19 TM195 20 TM195 21 TM195 22 TM195 23 TM195 24 TM195 25 TM195 26 TM195 27 TM195 28 TM195 29 TM195 30 TM195 Educationarital Statu Usage Fitness Income Miles 14 Single 15 Single 14 Partnered 12 Single 13 Partnered 14 Partnered 14 Partnered 13 Single 15 Single 15 Partnered 14 Single 14 Partnered 16 Single 14 Single 16 Partnered 16 Partnered 14 Single 16 Partnered 16 Single 15 Partnered 14 Single 16 Single 16 Single 16 Partnered 14 Single 13 Partnered 16 Single 14 Partnered 14 Partnered 3 2 4 3 4 3 3 3 LO 5 23 3 3 4 3 3 3 2 4 4 2 4 4 4 LO 5 2 3 4 3 2 4 3 3 3 2 3 3 3 4 3 3 2 3 3 1 3 3 3 3 2 3 3 3 LO 5 3 2 3 3 3 29562 112 31836 75 30699 66 32973 35247 47 32973 35247 32973 35247 37521 36384 85 35247 36384 75 35247 38658 47 40932 75 34110 103 39795 94 38658 113 34110 38 38658 113 40932 94 42069 94 44343 188 45480 113 42069 47 46617 75 48891 75 45480 56 6153131388 66 75 141 01 50 250 50 66 75 75