Question
A market researcher for a consumer electronics company wants to study the media viewing behavior of residents of a particular area. A random sample of
A market researcher for a consumer electronics company wants to study the media
viewing behavior of residents of a particular area. A random sample of 40
respondents is selected, and each respondent is instructed to keep a detailed record
of time spent engaged viewing content across all screens (traditional TV, DVD/Blu-
ray, game console, Internet on a computer, video on a computer, video on a smart-
phone) in a particular week. The results are as follows:
- Content viewing time per week: = 15 hours, S = 3.5 hours.
- 32 respondents have high definition (HD) on at least one television set.
a. Construct a 95% confidence interval estimate for the mean content viewing time
per week in this area.
b. Construct a 95% confidence interval estimate for the population proportion of
residents who have HD on at least one television set.
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