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A market researcher wonders whether the colour of a cereal package influences purchasing decisions. The researcher asks people to rate how likely they are to
A market researcher wonders whether the colour of a cereal package influences purchasing decisions. The researcher asks people to rate how likely they are to buy cheerios when they are presented in a red package, and how likely they are to buy cornflakes when they are presented in a blue package. The participants are randomly assigned to the two conditions. In this example the IV is ______ and a confound is _______. Question 7 options: type of cereal; colour of package colour of package; type of cereal purchasing decision; colour of the box there is no IV in this example there is no confound in this example
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