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A marketer is looking to promote a snack kit delivery service launch to their customer database. They have segmented their customer base into five groups,

A marketer is looking to promote a snack kit delivery service launch to their customer database. They have segmented their customer base into five groups, referred to as A E based on their likelihood of responding. Each active buyer contributes approximately $12.50 and the cost of reaching out to calculate each customer is approximately $0.50.
Group The number of Customers The number of Buyers Response Rate Lift
A 2,000160(A)(F)
B 2,000120(B)(G)
C 2,00095(C)(H)
D 2,00070(D)(I)
E 2,00045(E)(J)
1. Complete cells (A) to (J) in the table below.
2. What is the breakeven rate?
3. Which group should the marketer include in the marketing campaign?
4. If you reach out to only the group you selected in Q3, what is the gross profit in dollars of this marketing campaign?
5. If you reach out to only the group you selected in Q3, what is the return on marketing expenditures (gross profit as a function of marketing costs)?
6. What is the breakeven index of group B?
(Please show work of how you receieved each answer. Thank you so much!).

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