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A marketer is looking to promote a snack kit delivery service launch to their customer database. They have segmented their customer base into five groups,
A marketer is looking to promote a snack kit delivery service launch to their customer database. They have segmented their customer base into five groups, referred to as A E based on their likelihood of responding. Each active buyer contributes approximately $ and the cost of reaching out to calculate each customer is approximately $
Group The number of Customers The number of Buyers Response Rate Lift
A AF
B BG
C CH
D DI
E EJ
Complete cells A to J in the table below.
What is the breakeven rate?
Which group should the marketer include in the marketing campaign?
If you reach out to only the group you selected in Q what is the gross profit in dollars of this marketing campaign?
If you reach out to only the group you selected in Q what is the return on marketing expenditures gross profit as a function of marketing costs
What is the breakeven index of group B
Please show work of how you receieved each answer. Thank you so much!
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