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A marketer set S.M.A.R.T. goals for his product marketing campaign. This helped him map IMC activities directly to the broader marketing goals and strategy of
A marketer set S.M.A.R.T. goals for his product marketing campaign. This helped him map IMC activities directly to the broader marketing goals and strategy of the company. What does S.M.A.R.T. stand f...
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
