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A marketer utilizing the rights approach to make an ethical marketing decision would ask which of the following questions to make a decision? A .
A marketer utilizing the rights approach to make an ethical marketing decision would ask which of the following questions to make a decision?
A Which option best respects the rights of all who have a stake?
B Which option leads me to act as the sort of person I want to be
C Which option will produce the most good and do the least harm?
D Which option treats people equally?
E Which option best serves the community as whole, not just some members?
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