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A marketing company prides itself on its sales prowess and is looking for ways to increase profits. Given the company culture, the president calls for
A marketing company prides itself on its sales prowess and is looking for ways to increase profits. Given the company culture, the president calls for a 14% increase in sales to meet the profitability goals. The company currently has revenues of $140 million (annually), spends 59% of its revenues on purchases, and has a net profit margin of 3.75%. You are a modest purchasing intern working for this company and you want to show the president that it may be easier to reach the profitability goals by lowering the purchasing expenses (while holding sales constant, that is, no need to increase sales by 14%). | |
4. | If the company is able to reach its goal of increasing sales by 14%, by how much would its revenue increase? $ million (Round your answer to two decimal places.) |
5. | If the company is able to reach its goal of increasing sales by 14%, by how much would its profit increase? $ million (Round your answer to four decimal places.) |
6. | By what percentage would they have to decrease purchasing expenses to equal the bottom-line benefits of a 14% increase to revenues? % (Round your answer to four decimal places.) |
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