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A marketing firm is interested in developing co - op relationships with college students so that it will have a ready - made pool of
A marketing firm is interested in developing coop relationships with college students so that it
will have a readymade pool of future employees. Whinter, the firms CEO, wants to know if
students who display high logical reasoning they use a rational, systematic series of steps to
arrive at conclusions will also display high creativity. Whinter directs Jake the HR manager to
determine whether logical reasoning can be used to predict creativity. Jake randomly samples
students and administers both a logical reasoning assessment and a creativity assessment
to each student in the sample. For each assessment, students are scored from to with
higher scores indicating higher logical reasoning levels or higher creativity levels. Below are the
data that Jake collects.
What is the value for the sample covariance?
Student Logical
Reasoning Creativity
Question pts
Interpret the sample covariance with respect to the research question.
There is a strong positive relationship between logical reasoning and creativity
A onepoint increase in creativity is associated with an average increase in logical reasoning equal to the
value for the covariance
There is a weak positive relationship between logical reasoning and creativity.
A onepoint increase in logical reasoning is associated with an average increase in creativity equal to the
value for the covariance
There is a positive relationship between logical reasoning and creativity
Question pts
What is the value of the sample correlation coefficient?
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