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A marketing firm wants to know if there is a difference in the best marketing strategy for new customers compared to returning customers. In order
A marketing firm wants to know if there is a difference in the best marketing strategy for new customers compared to returning customers. In order to determine the relationship between marketing strategy and customer type, the following information on number of sales generated is obtained for each group. Is there sufficient evidence at the 0.025 level of significance to conclude that an association exists between marketing strategy and customer type? Observed Sample of Customers Paid search Social Media Web retargeting Total New customer 169 164 140 473 Returning customer 149 152 163 464 Total 318 316 303 937 Step 1 of 4 : Calculate the expected value for the number of sales generated by the paid search strategy for new customers. Round your answer to six decimal places
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