Question
A marketing firm wants to know if there is a difference in the best marketing strategy for new customers compared to returning customers. In order
A marketing firm wants to know if there is a difference in the best marketing strategy for new customers compared to returning customers. In order to determine the relationship between marketing strategy and customer type, the following information on number of sales generated is obtained for each group. Is there sufficient evidence at the 0.10 level of significance to conclude that an association exists between marketing strategy and customer type?
Paid search | Social Media | Web retargeting | Total | |
---|---|---|---|---|
New customer | 157 | 170 | 142 | 469 |
Returning customer | 160 | 144 | 161 | 465 |
Total | 317 | 314 | 303 | 934 |
Copy Data
Step1of4:
Calculate the expected value for the number of sales generated by theweb retargetingstrategy for new customers. Round your answer to six decimal places.
FIND X^2 AND DRAW A CONCLUSION
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