Create a marketing plan for your own company/business which you're planning to launch in near future. The contents of your marketing plan should have the following topics.

Marketing plan:

Your Business

Business Name :

Business structure :

Business location :

Date established :

Business owner(s) :

Products or Services : what products and services you are goin to deal in?

Market Overview

Target market : (Guidance: In one or two sentences, summarise the key statistics for your target market. This may include the size and growth potential of your market, as well as key demographics such as age, gender, income level etc.)

Customer profile: (Guidance : What’s the profile of an ideal customer for your business? In one or two sentences, clearly define your ideal customer - their needs, buying patterns and motivations for buying.)

Competitor profile : (Guidance: What’s the profile of a typical competitor for your business? What marketing mix do they use? Have you identified any gaps in their marketing strategy?}

Marketing Objectives

Goals/objectives :

Marketing Strategy

Your strategy and marketing mix : (Guidance: Use this section to summarise the overall strategy and Marketing mix (The 7 P’s) you will use to position yourself within the market to meet your customers’ needs.)

Action Steps

Top 10 Action Steps : (Guidance: Create a list of the Top 10 action steps that will bring your theoretical objectives (your marketing strategy and objectives) to life.)