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A marketing manager has discovered that relevant, internal secondary data don't exist to support a decision process. The next step the manager should take is
A marketing manager has discovered that relevant, internal secondary data don't exist to support a decision process. The next step the manager should take is to: A marketing manager has discovered that relevant, internal secondary data don't exist to support a decision process. The next step the manager should take is to: Begin a primary data collection effort. Look for external sources and see if good data can be obtained from published sources. Discontinue the project. None of these
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