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A marketing manager has found that the effectiveness of her last advertising campaign was very disappointing. It did not elicit the desired response from the
A marketing manager has found that the effectiveness of her last advertising campaign was very disappointing. It did not elicit the desired response from the target market. Using the communications model in Figure as your analytical framework, suggest possible reasons why her campaign may have failed.
Figure : Communications Model
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Decision Support And Business Intelligence Systems
Authors: David King, Ting Peng Liang
9th Edition
013610729X, 9780136107293
