A marketing manager is considering the following advertising media to promote a new

product.

Type Audience Reached/Ad Cost/Ad Maximum No. of Ads

TV 50,000 $3000 10

Radio 25,000 $1000 15

Newspaper 10,000 $500 30

The marketing manager has established the following goals, stated in no particular order, for the advertising campaign:

Goal 1: Reach at least 500,000 individuals.

Goal 2: Limit the total spending to $150,000.

Formulate and solve this goal programming problem.