A marketing manager wants to determine which marketing campaign for a specific product was the most successful as determined by the amount of revenue generated. She uses the company's MKIS to determine how much revenue was generated for each of the.three major campaigns run that year to determine revenue generated as compared to the cost of the campaign. This is an example of using an MKIS to

Multiple Choice

evaluate the return on investment for each ad placement in a marketing.

construct a marketing model.

assist with cost$-$benefit analysis.