A marketing manager would like to answer the following research question tobe able to identify an action plan for increasing customer satisfaction.

Research question: Is there an association between customer satisfaction and when they use the services of the company?

She collects data from randomly selected customers and collates the data in a table to present observed and expected counts. For example, there were 8 dissatisfied customers in the morning while the expected number of dissatisfied customes were 8.4. Hint: For the following questions, do not make calculations but explain what needs to be done.

(1 mark) Which statistical test can be used to answer the research question? (2 marks) Are the assumptions of the relevant statistics test satisfied? (2 marks) Based on the above tables where observed and expected counts are presented, what would you suggest the marketing manager to do?