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A ' marketing objective should be expressed in clear, simple terms; be specify a time frame for completion; and ensure the marketing objective is with

'

marketing objective should be expressed in clear, simple terms; be specify a time frame for completion; and ensure the marketing objective is with both business

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unit and corporate strategies.

.

encompassing; consistent

.

legalistic; aligned

.

precise; centralized

.

measurable; consistent

.

detailed; decentralized

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