a.Marketing: Prepare a five-year sales forecast for the company. List and explain/quantify each factor that went into your forecast (e.g., past three year company sales trends). Do not rely solely upon past sales trends. Make this a high level forecast and include broad items that would affect strategy. Show your calculations in a table and, if needed, explain your calculations so they are clear. Analyze your marketing efforts in terms of product, price, place, and promotion.

ATTACHMENT 1 COMPANY CASE FINANCIAL
AND COMPETITOR/INDUSTRY INFORMATION
INCOME STATEMENTS	Smith Last Year	Smith Percent of Sales	Smith 2 Years Ago	Smith Percent of Sales	Smith 3 years Ago	Smith Percent of Sales	Global Market Leader	Global Market Leader	Industry Average
	$Million		$Million		$Million		$Million
Revenue	48.127	100.0%	48.992	100.0%	52.102	100.0%	348,650	100.0%	$25.00
Cost of Goods Sold	38.453	79.9%	39.292	80.2%	41.786	80.2%	265,152	76.1%	80.0%
Gross Profit	9.674	20.1%	9.700	19.8%	10.316	19.8%	83,498	23.9%	20.0%
Operating Expense	7.893	16.4%	8.132	16.6%	7.659	14.7%	xxxxxxx	xxxxxx	xxxxxxx
General & Administrative	1.059	2.2%	.686	1.4%	.625	1.2%	xxxxxxx	xxxxxx	xxxxxxx
Marketing	.193	0.4%	.245	0.5%	.313	0.6%	xxxxxxx	xxxxxx	xxxxxxx
Operating, Gen., Sell, & Admin.	xxxxxxx	xxxxxx	xxxxxxx	xxxxxx	xxxxxxx	xxxxxx	64,320	18.4%	15.0%
Interest Expense	.385	0.8%	.193	0.4%	.312	0.6%	1,529	0.4%	1.6%
COGS and Total Expenses	47.983	99.7%	48.548	99.1%	50.695	97.3%	331,001	94.9%	96.6%
Net Income Before Taxes	.144	0.3%	.444	0.9%	1.407	2.7%	17,649	5.1%	3.4%
Taxes	.048	0.1%	.147	0.3%	.469	0.9%	6,365	1.8%	0.9%
Net Income After Taxes	.096	0.2%	.297	0.6%	.936	1.8%	11,284	3.3%	2.5%
BALANCE SHEETS	$Million	% Total Assets	$Million	% Total Assets	$Million	% Total Assets	$Million	% Total Assets
Cash & Equivalents	.288	1.0%	.440	1.5%	2.421	7.9%	8,373	5.5%	1.7%
Receivables	.548	1.9%	.469	1.6%	.429	1.4%	3,840	2.5%	2.2%
Inventory	7.694	26.7%	8.155	27.8%	8.582	28.0%	34,375	22.8%	24.6%
Total Current Assets	8.530	29.6%	9.064	30.9%	11.432	37.3%	46,588	30.8%	28.5%
Land, Stores, Equipment, Distribution Centers, & Trucks	20.289	70.4%	20.268	69.1%	19.216	62.7%	104,605	69.2%	71.5%
Total Assets	28.819	100.0%	29.332	100.0%	30.648	100.0%	151,193	100.0%	$13.457
Accounts Payable	7.407	25.7%	6.921	23.6%	3.287	10.7%	28,371	18.8%	12.1%
Other Current Liabilities	5.043	17.5%	8.151	27.8%	6.554	21.4%	23,363	15.4%	10.1%
Total Current Liabilities	12.450	43.2%	15.072	51.4%	9.831	32.1%	51,734	34.2%	22.2%
Long Term Debt	4.813	16.7%	2.407	8.2%	3.900	12.7%	37,886	25.1%	39.3%
Stockholder's Equity	11.556	40.1%	*11.853	40.4%	16.917	55.2%	61,573	40.7%	38.5%
Total Liabilities & Stockholder Equity	28.819	100.0%	29.332	100.0%	30.648	100.0%	151,193	100.0%	$13.457
Year End Stock Price	$6.25		$10.00		$13.13
Dividends	$0.00		$0.00		$0.00
*Equity withdrawal in 2 years ago