A marketing research company has run a survey of customers on four airways to measure their brand equity. Brand equity has been measured based on five dimensions: Familiarity of the product, perceived uniqueness of the product, popularity of the product, relevancy of the product to lifestyle, customer loyalty of the product. The respondents were instructed to answer each of the following questions on a scale of 1 to 10. The more they agreed, the closer would be the answer to 10.

Famil: I am familiar and understand what this brand is about

Uniqu: This brand has unique or different features or a distinct image other brands in this category dont have.

Relev: This brand is appropriate and fits my lifestyle and needs

Loyal: This brand is the only brand for me

Popul: This brand is popular brand

The marketing firm decided to categorize the responses into two parts: Responses from 1to 7 as not loyal (0), responses from 8 to 10 as loyal(1).

The dataset given have survey results of 1500 respondents.

Analyze the data and present the managerial implications