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A marketing research firm in Alberta is studying new product adoption. Using a measurement scale indicating the extent to which the household would try a
A marketing research firm in Alberta is studying new product adoption. Using a measurement scale indicating the extent to which the household would try a new product, the null hypothesis indicates that it is less than or equal to British Columbia. For the Z-statistic, the marketing research firm has obtained a p-value of 9.25%. For a level of significance of 5%, describe the outcome of the hypothesis test and its implications for the analysis of new product adoption.
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