Question
A marketing researcher has many options when designing a questionnaire. However, some questions are better than others for obtaining specific types of responses. Match each
A marketing researcher has many options when designing a questionnaire. However, some questions are better than others for obtaining specific types of responses. Match each survey question example with its most precise definition by placing the matching letter in the blank to the left of the example. Each letter is used only once.
A. | Open-ended question |
B. | Closed-ended dichotomous question |
C. | Closed-ended multiple-choice question |
D. | Scaled-response question |
E. | Ambiguous question |
F. | Two questions in one |
G. | Biased and/or leading question |
| What is your favorite pizza topping? |
| PEPPERONI ____ SAUSAGE ____ VEGETABLE ____ OTHER |
| Have you ever eaten a vegetarian pizza? |
| _____ YES ____ NO |
| What are your opinions about vegetarian food in general? |
| Do you like a vegetarian burger or vegetarian pizza? |
| Don't you think vegetarianism is a much healthier lifestyle? |
| Now that you know about Garden Fresh vegetarian pizza would you . . . |
| ____ Definitely buy it |
| ____ Probably buy it |
| ____ Might or might not buy it |
| ____ Probably not buy it |
| ____ Definitely not buy it |
| If you are thinking of buying Garden Fresh vegetarian pizza, will you be buying it soon? |
| ____ YES ____ NO |
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