A marketing researcher is investigating the relationship between "Advertising Channel" (Instagram, Twitter, or Pinterest) and "Consumer Purchase Channel" (Nike.com, Amazon, or Macy's) for a new product by Nike. The researcher collects survey data from a random sample of consumers. To determine whether there is a statistically significant association between the advertising channel and consumer purchase channel, which statistical test should the researcher use?

(A MARKETING COURSE)

Group of answer choices:

A. Chi-square test of independence

B. Regression analysis

C. One-way ANOVA

D. Paired t-test