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A marketing researcher is tasked with trying to explore consumers' unmet needs or problems with buying/storing/using pet foods. The goal is to possibly come up
A marketing researcher is tasked with trying to explore consumers' unmet needs or problems with buying/storing/using pet foods. The goal is to possibly come up with new product ideas to solve these pr...
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
