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A marketing strategy Group of answer choices 1.includes two interrelated parts: product mix and product development. 2.includes the marketing mix, but does not specify customers.
A marketing strategy
Group of answer choices
1.includes two interrelated parts: product mix and product development.
2.includes the marketing mix, but does not specify customers.
3.provides a focused but narrow picture of what a firm will do in some market.
4.is a market-oriented, whole-company plan.
5.specifies a target market and a related marketing mix.
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