A marketing strategy is a plan for how a company will achieve its marketing goals. It includes the target market, the marketing mix, and the marketing budget. A marketing plan is a more detailed document that outlines the specific steps that will be taken to implement the marketing strategy. The following are some of the key questions that should be addressed in a marketing strategy and plan:

What is the company's mission and vision? 

What are the company's marketing goals? 

Who is the target market?

What are the company's strengths, weaknesses, opportunities, and threats? 

What is the marketing mix (product, price, place, and promotion)? 

What is the marketing budget? 

How will the marketing strategy be implemented? 

How will the marketing strategy be evaluated?