Question
A marketing system that can produce products and personalized messages to individual customers is A. mass marketing. B. mass segmentation. C. micro - targeting. D.
A. mass marketing.
B. mass segmentation.
C. microtargeting.
D. mass customization.
E. direct positioning.
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
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