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A marketing team is designing a campaign to promote road safety. Understanding the availability heuristic, they decide to feature stories of rare but dramatic car
A marketing team is designing a campaign to promote road safety. Understanding the availability heuristic, they decide to feature stories of rare but dramatic car accidents. This approach is likely to Question 5 options: A) provide a balanced perspective on road safety risks. B) lead the public to overestimate the frequency of such dramatic accidents. C) reduce the overall fear of driving in the public. D) effectively inform the public about the most common causes of accidents
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