A marketing team is evaluating the success of a recent social media campaign. The campaign received a high number of likes and shares but did not result in a significant increase in sales. What aspect of the campaign should the team critically assess?

Question $21$Answer

a$.$

The overall design and aesthetics of the campaign materials

b$.$

The geographic location of the target audience

c$.$

The amount of money invested in the campaign

d$.$

The alignment between the campaign message and the target audience's needs