a mass-marketing or a target-marketing approach and (2) briefly explain your answers. is so superior," say company officials, "that no household in the United States will want to be without one." 1. Mass marketing Target marketing 2. Comments: cheap, but that will help us afford special promotional mailings to the upscale professionals who live within driving distance of the restaurant. 1. Mass marketing Target marketing B: Developing a Unique Marketing Mix for Each Target Market your selection by writing the letter of the marketing mix in front of the target market you select. I. Product Type: Automobile Possible Target Markets: (1) Middle-aged couple with two children who have just purchased a mountain cabin for use as a family "retreat." (2) A manager of a real estate firm who uses his company car to show clients the community--and convey a successful business image. (3) A student who needs a car to commute to the college campus--and to work a paper route. A/ternative Marketing Mixes: a. A five-year-old, "for sale by owner" Honda Civic listed in the classified ads of a local newspaper. b. A Cadillac CTS sedan with luxury features--on a one-year lease from the Cadillac dealer in a nearby city. c. A Dodge Durango SUV purchased with financing arranged by the salesman at a local car dealer--and backed with an extended service warranty. II. Product Type: Food Possible Target Markets: (1) Airline pilot who has just arrived from an out-of-town flight at 8:30 p.m. (2) Middle-aged low-income housewife concerned with feeding her large family a well-balanced meal, while operating on a tight budget. (3) Young mother who has spent the day at the office and has to rush to get her children dinner before going to a business dinner. Alternative Marketing Mixes: a. A large pepperoni pizza and some Mountain Dews delivered to the house-purchased at "2.00 off the regular price" with a coupon from an insert in the newspaper. b. Nationally advertised brand of frozen "gourmet" dinner on display in the frozen-food case of a "7-Eleven" convenience food store