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A meaningful segment is one that: a. is large enough to offer long-run profits for the firm. b. has a well-defined geodemographic profile. c. can
A meaningful segment is one that:
a. is large enough to offer long-run profits for the firm.
b. has a well-defined geodemographic profile.
c. can be reached and served by direct marketers in an efficient manner.
d. is driven by the desire for instant gratification.
A meaningful segment is one that:
a. is large enough to offer long-run profits for the firm. | ||
b. has a well-defined geodemographic profile. | ||
c. can be reached and served by direct marketers in an efficient manner. | ||
d. is driven by the desire for instant gratification. |
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