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A means of displaying or graphing in two dimensions the location of products or brands in the minds of consumers to enable a manager to
A means of displaying or graphing in two dimensions the location of products or brands in the minds of consumers to enable a manager to see how consumers perceive competing products or brands, as well as its own product or brand, is referred to as a perception matrix. growthshare matrix. marketproduct grid. perceptual map. product differentiation chart. 
A means of displaying or graphing in two dimensions the location of products or brands in the minds of consumers to enable a manager to see how consumers perceive competing products or brands, as well as its own product or brand, is referred to as a
perception matrix.
growthshare matrix.
marketproduct grid.
perceptual map.
product differentiation chart.
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Organizational Behavior
Authors: Andrzej A. Huczynski, David A. Buchanan
8th Edition
978-0273774815
