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A measure of _ _ _ _ _ _ _ describes how useful an ad message is to the consumer doing the search. Group of
A measure of describes how useful an ad message is to the consumer doing the search.
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reliability
relevance
impression
awareness
return on investment
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Project Management A Managerial Approach
Authors: Jack R. Meredith, Samuel J. Mantel,
7th Edition
470226218, 978-0470226216
