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A media campaign was developed to increase student use of active transportation at the SPH (walking, biking, skateboarding, etc.). All students completed a survey before

A media campaign was developed to increase student use of active transportation at the SPH (walking, biking, skateboarding, etc.). All students completed a survey before and after the campaign. In the survey, they were asked to "describe how you got to class today". The response options listed were: Bike, Bus, Car, Helicopter, Walking, Other.

  1. Develop an evaluation question.
  2. Identify the independent variable(s) and determine whether it will be nominal, ordinal, or numeric (numeric=interval or ratio).
  3. Identify the dependent variable(s) and determine whether it will be nominal, ordinal, or numeric (numeric=interval or ratio).
  4. Decide which statistical method would be most appropriate for determining if the program effect was significant.

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