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a media selection model a. none of the other answers is correct b. maximizes effectiveness c. typically contains a budget constraint d. maximizes the profit
a media selection model a. none of the other answers is correct b. maximizes effectiveness c. typically contains a budget constraint d. maximizes the profit contributions from advertising with differe
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Essentials of MIS
Authors: Kenneth C. Laudon, Jane P. Laudon
12th edition
134238249, 978-0134238241
