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A medicated shampoo ad highlights the fact that it is so effective, it actually prevents dandruff. This is an example of an appeal to consumers'____________.
A medicated shampoo ad highlights the fact that it is so effective, it actually prevents dandruff. This is an example of an appeal to consumers'____________. Select one: a. symbolic needs b. functiona
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Introduction to Management Science
Authors: Bernard W. Taylor
12th edition
133778843, 978-0133778847
