A memorable, overarching, integrated marketing message or tagline that describes the brand's key point of difference & will be communicated in all marketing elements. for Proterra's solar panel vehicles with regenerative brakes

This new concept is totally different and will bring revolution in the Proterra's business. This concept is about designing the new vehicles with solar panels on their top (roof). There are number of benefits of solar panels on the vehicle's roof. These vehicles will run with the help of solar energy and therefore emission of gases would be zero. These vehicles will be environment friendly. Solar powered vehicles do not need any fuel to work on if needed may be only less amount than the other vehicles running on gas. Solar-powered cars operate with electric motors, so they do not produce any noise or vibration. The solar energy is the renewable and clean energy source. Solar energy has brought growth to the technology. With the innovation of solar cars, many people have realized the betterment of the solar cars as compared to the traditional gas-powered gas cars. Solar powered cars do not need lot of maintenance cost if cleaned properly.Proterra's company is the regenerative brakes in the electric buses. Moving vehicles have lot of kinetic energy and when it stops this energy must go somewhere. So, we are launching concept of regenerative brakes so that when the vehicle stops this kinetic energy will be send back to the battery and can be transformed for later use. Regenerative brakes use the vehicles motors as generator to convert the much of the kinetic energy into stored energy into vehicle's battery.