A mid-sized company that produces consumer goods is facing issues related to unethical behaviour among its employees. There have been several cases of bribery, corruption, and enviornmental violations. The company's management team wants to establish and promote a sustainable ethical culture to prevent these issues from recurring and to improve the company's reputation. "What specific strategies and actions can an organization implement using the 7s model to establish and promote a sustainable ethical culture, and how can the effectiveness of these initiatives be measured?".