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a) Mike's Beer Company is looking to maximize its prots. They sell beer for $5.00 per bottle to two types of consumers, A and B.
a) Mike's Beer Company is looking to maximize its prots. They sell beer for $5.00 per bottle to two types of consumers, A and B. These two groups have different willingness to pay for beer, as shown in the table below. Beer costs $1.00 per bottle to produce.How much will A and B consume? What will be the prots for the rm? (3 marks) A B Q WTP WTP 1 $7.00 $10.00 2 $5.50 $6.10 3 $5.30 $2.50 4 $4.30 $1.50 5 $2.50 $1.00 6 $1.50 $0.50 b) [This question follows (a)] Suppose the rm introduces a quantity discount as well: 6 beers for $22. Will either A or B choose to buy this instead, or will they stay with their choice in (a)? What will happen to profits? Can the rm increase profits further by raising the price of single beers after introducing the quantity discount? How much? (4 Marks) c) The numbers of years of post-secondary education people receive is correlated with higher lifetime earnings. Why do you believe this is (3 marks)? In response to this correlation. the Government promotes easier access to university and training. What are the consequences of this, according to both Human Capital theory and Signalling Theory
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