A minor alteration in an existing product, such as a new style or model, that can be easily adopted without significant changes in consumer behavior.

Answer $1$

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A familiar product with additional features and benefits that require or permit consumers to alter some aspect of their behavior.

Answer $2$

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A small geographic area, with characteristics similar to the total market, in which a product is introduced with a complete marketing program.

Answer $3$

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Assessment of the attractiveness of the product from a sales, cost, profit and cash flow standpoint.

Answer $4$

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The spread of innovations from one group of consumers to another over time.

Answer $5$

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A product idea that has been refined into written descriptions, pictures and specifications.