Question
A mobile marketing campaign has a goal of mobile apps installed on 8,000 consumers' devices. Market testing has shown that the expected CTR is 20%
A mobile marketing campaign has a goal of mobile apps installed on 8,000 consumers' devices. Market testing has shown that the expected CTR is 20% and the engagement rate is 5%. If the CPM for your display ad is $2.50, calculate the needed campaign budget
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Essentials Of Business Research Methods
Authors: Joe F. Hair, Michael Page, Niek Brunsveld
4th Edition
0367196182, 978-0367196189
