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A mobile phone manufacturer plans to introduce its model E in the market at a price of Rs. 20,000. As per a customer study, it

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A mobile phone manufacturer plans to introduce its model E in the market at a price of Rs. 20,000. As per a customer study, it has found that customers of mobile phones care for only two teatures, light weight of the phone and the longevity of battery life. (Every one prefers a lighter phone that has ionger battery life). A utility analysis of E (the model being introduced) and other avaliable models at the same price point is given in the following table. Present the information in a graphical format with light weight utility on the x-axis and battery life utllity on the y axis. Using the efficient trontier hypothesis, explain if the mobile phone manufacturer's decision to introduce model E at the given price point is a good one: [5]

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