A monopolistically competitive market is the most common market structure in the U.S. economy. In this type of market structure, firms sell products that are distinctive in one way or the other. Examples include grocery stores, clothing stores, restaurants, ice-cream parlors, and many more. These businesses are operated by innovative entrepreneurs who have distinguished their product from the others in the market. When products are different in their own particular style, location, flavor, or brand, each entrepreneur has a mini monopoly power which can add to its profits. On average, around five hundred thousand businesses open in the U.S. every month and in this pandemic, the number of new businesses is increasing in the U.S. In this week's discussion, I would like you to think of a business idea or a product that you would like to bring to the market and explain how your business idea/product is different than the rest that the markets offer.