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A movie production studio and a firm partner to integrate the firm's primary product in the movie itself. The product will be featured throughout the
A movie production studio and a firm partner to integrate the firm's primary product in the movie itself. The product will be featured throughout the movie. What is this strategy referred to as? I. Br...
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
