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A movie studio ran a $ 1 0 million campaign for their new superhero sequel. While the movie likely would have done well without any

A movie studio ran a $

10

million campaign for their new superhero sequel. While the movie likely would have done well without any advertising at all, the studio believes it generated an additional $

15

million in box office revenue as a direct result of the campaign. What is the return on marketing investment

(

ROMI

)

for the campaign?

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