A. Moving to another question wit save this rosponset. letion 9 "Why creale a perceptual map?" Bsked Dave, Andrea, the senior marketing manager, gave him four reascons, All of the folicwing are vald reosons oxcept "It's a way to show the position of the company throughout the products lide cycle now and in Ese future. We can easily show where we are positioned in comparison to important dimensions for the customex. "It's a way to demonstrate the dimensions that our customers think are important: "It shows where we aren't-and where our competitors arem-in our customers' and prospects' minds " "it's a quick way for senior managors to see not only our poskiching but each of our competiors' positioninga all at once