A multi-national company-MNC -The Coca-Cola company is considering an investment in one of the three (3) fast-growing market segments-A, B, and C.

However, Revenues in any of the market sectors will fall into any one of the three (3) categories of Revenues: 1=Unsatisfactory, 2= Average, 3=Excellent.

Nevertheless, using the data collected from these market surveys, it's estimated that in Market segment A all the three Revenues levels can occur with equal probability, while Revenues in the other Revenues Sectors will follow the probability distributions below:

Revenues Level: Probabilities %

A B C

1 9 21 11

2 36 31 42

3 41 46 33

Question 1: Which of the market segment would you recommend based on the average Probability Revenues from this Simulation scenario coupled with detail explanation? (No word limit)

Question 2. Choose a Scenario Company or Organization of your choice and formulate a business strategy to serve a scenario of up to two (2) market segments from the perspective of a set of feasible business decisions. (No word limit).

Question 3. Prepare a scenario Company or Organization three (3) year projections and assumptions financial statements- Income Statement and Balance Sheet respectively (Excel spreadsheet).