The element place in marketing mix strategy ensures the availability of product to the intended end consumer.

In view of this: 

Explain what is meant by a vertical marketing system. Explain, using examples, a corporate vertical marketing system, contractual vertical marketing system and an administered vertical marketing system. A promotional mix is a combination of marketing methods including advertising, sales, public relations and direct marketing to achieve a specific marketing goal. 

Explain positives and negatives of advertising.