A national retailer is considering building a new superstore. They are contemplating three possible locations. The factors, weights and ratings are listed in the table below:

Factor Weights Ratings

Gauteng Durban Cape Town

Infrastructure 50 7 5 4

Labour cost 10 3 6 8

Closeness to Suppliers 35 10 4 6

Product Pricing 5 1 3 9

3.1 Using the factor-rating method, determine the best location. (15)

3.2 Whilst the focus in industrial-sector location analysis is on minimising cost, the