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A national retailer is preparing a marketing campaign to promote the opening of its new store in Chico, CA. The cost of sending an ad

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A national retailer is preparing a marketing campaign to promote the opening of its new store in Chico, CA. The cost of sending an ad leaflet via USPS is 50 cents per copy. Th acquisition rate of a similar marketing campaign in a similar area is known as 5%. If this retailer want to acquire 10,000 new customers, the number of prospects targeted (i.e. the number of leaflets sent) will need to be The total acquisition cost of 10,000 new customers who will visit the store after seeing the leaflet is dollars. The acquisition cost per customer is dollars

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