Question
A nationwide hotel chain is considering locating a new hotel in Bigtown, USA. The cost of building a 150-room hotel (excluding furnishings) is $10,000,000. The
A nationwide hotel chain is considering locating a new hotel in Bigtown, USA. The cost of building a 150-room hotel (excluding furnishings) is $10,000,000. The firm uses a 15-year planning horizon to evaluate investments of this type. The furnishings for this hotel must be replaced every five years at an estimated cost of $3,250,000 (at time = 0, 5, and 10). The old furnishings have no market value. Annual operating and maintenance expenses for the hotel are estimated to be $400,000. The market value of the hotel after 15 years is estimated to be $3,000,000. Rooms at the hotel are projected to be rented at an average rate of $90 per night. On the average, the hotel will rent 60% of its rooms each night. Assume the hotel will be open 365 days per year. MARR is 15% per year.
Graphically show the sensitivity of Equivalent Worth (PW, AW, or FW) to changes in the following factors:
1. periodic refurnishing cost,
2. annual expenses, and
3. occupancy rate (average percentage of rooms rented each night).
On your graph, use percent change as the x-axis and equivalent worth (PW, AW, or FW) as the y-axis. Your graph should include:
1. The equivalent worth when none of the factors are changed (y-intercept).
2. The sensitivity with respect to decision reversal should be noted for each factor (the x-intercepts).
Include your supporting calculations.
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